Residents encouraged to ‘Pop to Cheltenham’ and support local businesses during Cheltenham Festival
01 January 0001
Parking in the Town Centre East council-run car park will be free of charge from Tuesday 10 to Friday 13 March 2026 inclusive - for customers parking from 12pm until 8pm - during Cheltenham Festival. The ‘Pop to Cheltenham’ initiative is designed in partnership with Cheltenham BID and Cheltenham Chamber of Commerce to encourage local shoppers to visit the town centre during Cheltenham Festival, providing support to local retailers and businesses....
