The aim of the project was to make the High Street a nicer place to be, which also benefited the local shops and businesses. It enabled the space to be used for events and made it difficult for vehicles to misuse the area. Almost £1 million had been invested in this area of the High Street, funded by Cheltenham Borough Council, Gloucestershire County Council and the European Regional Development Fund.

Support for the project was provided by a number of partners including Gloucestershire County Council, Cheltenham BID (Business Improvement District) and Cheltenham Development Taskforce. The improvements were part of a bigger package of enhancements to the town centre which had already delivered benefits to the Lower High Street with the creation of pocket parks, cycle stands and the removal of railings after consultation with local businesses and residents. This is in addition to local transport improvements through the delivery of the Cheltenham Transport Plan. Work was completed on the first phase of improvements to the High Street from Rodney Road to Cambray Place. Shoppers and visitors were able to enjoy the new paving and seating, and new planters brought greenery to the heart of the high street. These planters were the first instalment of the Habitat Cheltenham project and have been filled with a variety of pollinator-friendly shrubs, perennials, bulbs and four semi-mature Bird Cherry (Prunus padus watereri) trees.
Before improvements

After improvements












