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Key priority four: Reducing inequalities, supporting better outcomes

We will use our sport, leisure, arts and cultural assets to provide opportunities for everyone to be happier, healthy and more active.

We will build on our heritage as a globally recognised cultural and festival town to encourage more people to take part in culture.

We will invest in our leisure and sports facilities to broaden participation.

We will work together with our NHS, social care and police partners encouraging greater investment in activities that reduce pressure on our health system and reduce the incidence of crime and disorder.

What we will do over the next three years

Our aims

Opportunities to be healthy and active should be available to everyone, whether that’s through simply spending time in our green spaces or through participation in sport, leisure or culture. 

Our leisure and culture assets and services are our key vehicle for providing accessible opportunities for everyone and we need to safeguard these for the future.

To effect meaningful change more broadly on the inequalities agenda, and to ensure we support work on prevention of crime and disorder, we know that we must continue to work with both our public sector partners, and with other organisations through No Child Left Behind.

We also have a role to play in supporting groups and organisations working to make a practical difference within their local communities.

Our actions

  • In year 1 of this plan we will review and revise our policies for managing the community assets owned by the Council.
  • Over the next three years we will develop a long-term strategy for leisure and culture and start the process of re-procuring our leisure and culture services to safeguard these services for the long term.
  • Over the next three years, we will track the level of investment made by our partners in our services and initiatives.
  • Over the next three years we will continue to provide grant funding, agreeing clear measures of success with grant recipients to ensure this funding is directed to best effect.

Supporting key performance indicators

  • Level of investment made in our leisure and culture assets and services by us and by funding bodies
  • Donations and sponsorship received by the No Child Left Behind initiative
  • Number of programmes and initiatives supported by No Child Left Behind
  • Global visitor numbers to our leisure and culture assets
  • Number of concession memberships taken out at Leisure at Cheltenham
  • Free participation events held by our leisure and culture service provider